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Google Inc.'s YouTube signed a contract with the National Hockey League (NHL) to offer game highlights, the latest deal struck by the video sharing sensation as it attempts to stamp out pirated clips from its site and avoid copyright lawsuits.
YouTube has reached similar agreements in recent months with Sony BMG Music Entertainment, Universal Music Group (UMG), CBS Corp., Warner Music Group Corp. and NBC. At the same time, it has taken more aggressive steps to flag and remove illegally copied videos from its site. Still, Google is clearly concerned about potentially costly litigation involving YouTube, which lets users upload, comment on, rate, share and tag video clips. On Monday, Google announced the closing of its US$1.65 billion, all-stock YouTube acquisition and said it has put 12.5 percent of the amount in an escrow account for one year "to secure certain indemnification obligations." A Google spokesman said on Thursday that setting aside a portion of the payment price is common when a public company acquires a private company, but he couldn't say whether Google has ever taken this step in previous company purchases.
CBS's chief research officer, David Poltrack, has said that he doesn't want their content off YouTube - even if illegally uploaded.
The statement came in an address to the Future of Television Forum at New York University's Stern School of Business.
According to the Advertising Adage report, David Poltrack said: "When you have something the public really wants, the economic value in that is to come up with a way to satisfy the rights holders and serve the consumers."
It's certainly a different stance to the MPIAA and RIAA, who have vigoriously chased claims of copyright violations to ridiculous extremes, such as issuing legal proceedings to dead people and children.
However, what is interesting is that TV networks such as CBS are ad-supported content disitributors in themselves - pretty much like YouTube - while music and film recordings are purchased directly.
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